Success for 99 Cents

How do you sell things in a time when the economy is down and people just don't want to    31   ? Try the 99 cent approach.

 

Steve Jobs, former    32    of Apple Computers, tried it and    33    saved the music industry. He    34    a standard price of 99 cents for each song that he wanted to sell on iTunes and built a successful music download company.

 

In. the 1960s，Dave Gold    35    a store that sold alcoholic drinks in southern California. He sold wine in three    36    categories: $0.79,$0.99 and $1 .49. when he saw that the 99 cent wine did best, he started selling the other two at the same price and sales went up. In 1982, he started    37    99 cent stores across the US. Today the company is    38    almost 500 million dollars and has 280 shops.

 

Why does a 99 cent price tag( 標(biāo)簽)make so much success? Researchers have found out that the price ending with .99 shows a    39    price for consumers. It looks less and consumers    40    feel that they can get something back.

31.        32.        33.        34.        35.        

36.        37.        38.        39.        40.        

A. owned

B. market

C. set

D. worth

E. finally

F. several

G. buy

H. usually

I. boss

J. sell

K. lower

L price 

1. People usually think leasing a car can save money.

• A、True

• B、False
  
  

• C、Not Given

28.         

• A、In fact, I quite like it.
  
  

• B、They differ a lot from those in the UK.
  
  

• C、Often the kiss is a substitute for words.
  
  

• D、This makes me more comfortable with them too.
  
  

• E、Britons often greet each other with hugs and kisses.
  
  

• F、In England, you talk to a stranger only if completely necessary.